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Pepperkids, 100% Natural stamp

Agency

Since 2004 in Milan, we’ve been guiding little ones (and not so little ones!) into the world of fashion and entertainment.

At Pepperkids we represent babies, children and teenagers aged 0 to 20+ for fashion, publishing, advertising, television, film and dubbing projects.

The agency waiting room, with the large Pepperkids 100% stamp on the wall

Our approach: naturalness, fun and reliability

We believe this work should first of all be a calm and stimulating experience. Our method rests on four things.

  1. 1A natural, playful approach

    Children’s wellbeing always comes first, and we turn every moment on set into a time for play and growth.

  2. 2Careful attention

    We follow every logistical and professional detail with the utmost rigour, to guarantee transparency and safety.

  3. 3Trust that lasts

    We build a serious, clear and lasting dialogue with parents, guiding them step by step.

  4. 4Tailored proposals

    We don’t put young people forward “from a catalogue”; for every child and teenager we look for the opportunity that best suits their personality and features.

Where we work

Our main office is in Milan, the beating heart of fashion and communication, where we work every day with the leading brands in the industry and with TV and film productions. But our network is national: we receive and consider applications from all over Italy.

How it works: castings and FAQ

Monica and Paola, the Peppers

Pepperkids grew out of the friendship between Monica and Paola. Monica brought twenty years in fashion and advertising for young people, and a client portfolio built up over time: that’s where it all began.

  • Paola adjusting a girl’s jacket on the agency set
  • An agent, kneeling, photographing a girl against the white wall
  • Monica adjusting a boy’s bandana on the agency set
  • An agent photographing a girl leaning against the wall
  • Monica laughing next to a girl on the agency set
  • An agent adjusting the bandana of a boy in a denim jacket

The offices

At Via Giuseppe Frua 11 you’ll find the waiting room, the photo set and the offices. This is where we meet in person, by appointment.

Via Giuseppe Frua 11
20146 Milano
Monday – Friday
9.30am – 12.30pm and 2.30pm – 6pm
Saturday and Sunday
Closed

02 23165803info@pepperkids.it

Get directions

  • The photo set with umbrella and backdrop
  • The corridor with the words “Piccoli talenti crescono” and campaign photos
  • The PEPPER light-up letters and a portrait of a girl
  • The desk with the “Welcome to… 100% Pepperkids” panel
  • The window onto the garden with the 100% stamp on the glass

Press

Dietro le quinte di un’agenzia di casting, moda, pubblicità e cinema per bambini e ragazzi

Detto Schietto, 3 May 2025